According to the Oxford Dictionary, a start-up is “a newly established business”. Okay. But why is it that we don’t call all new businesses start-ups? Or do we? Is it even a startup or start-up? Microsoft Word 2013 thinks it’s the latter and so I agree. What I am trying to say is, the term start-up applies to more than just the tech companies by young individuals you read about every day. However, this post applies to such start-ups but in the developing world. You know you are working at a Kenyan start-up when: