Storyteller | Marketing Specialist
2022 - Present
ETHSafari | SafariDAO
The storyteller-in-chief at the SafariDAO, bringing ETHSafari FOMO to your screen in high definition.
2021 - Present
Designing and executing 360-degree marketing campaigns. This include content creationg, website management, email marketing, paid ads, social media, sales collateral, communications and PR. Heavily involved in growth and product management as part of the leadership team.
Took over all content and digital marketing strategy, to focus on conversion, usability, SEO and initiate proper metrics tracking across the B2B funnel for Tingg.
2015 - 2020
First employee in Kenya, leading both customer service, digital and product marketing to drive sales volume and revenue through lead generation as the startup (BitPesa) attained product market fit and maturity.
Created and updated web content for the company and client blogs for business and SEO purposes. This rich content continues to drive clients to Belva to this date.
I have been a writer ever since I can remember. As a content specialist, with a background in programming and web design, I help people and companies tell their stories. I have worked in the marketing agency, fintech and crypto spaces, weaving a neat correlation between understanding customer needs and creating content that speaks to them.